Charlene Davids

About

A heart for women. A voice for healing and empowerment.

ABOUT CHARLENE

After 25 years in the corporate world—many of them spent at FNB—I came to a life-changing realization: God was calling me to something deeper, something more personal, something rooted in purpose.

In 2021, I left behind the structure and stability of banking to follow a dream that had been planted in my heart long ago—to work closely with women and girls, helping them navigate the emotional, spiritual, and practical challenges life brings. That bold step of faith opened the door to a new journey: one of healing, restoration, and walking alongside others as they rediscover their worth.

Today, I serve as a registered counsellor, certified life coach, and emotional wellness advocate, supporting women through everything from anxiety and fear to relationship struggles, confidence issues, life setbacks, and even financial stress. I’m especially passionate about helping young girls find their voice and identity, and I often speak at schools, and women’s events.

From the Boardroom to the Counselling Room

My years in the financial world gave me not only professional experience, but deep insight into how stress, self-doubt, and burnout affect women—mentally, emotionally, and spiritually. I now combine those lessons with practical tools and a heartfelt, faith-based approach that brings both emotional insight and everyday strategy. Whether I’m speaking at a women’s event, sitting across from a client, or guiding a group of Grade 9 learners through a life-skills workshop, I bring the same intention: To see every woman and girl rise in confidence, rediscover their God-given identity, and walk in emotional, spiritual, and even financial freedom.

My Mission is Simple...

To be the voice of encouragement in a world that can feel overwhelming. To be the steady presence when everything else feels uncertain. To walk beside you—not in front of you—until you’re ready to walk boldly again. Because you are not alone. You were never meant to be. And your story isn’t over—it’s just beginning.

What You Can Expect When Working With Me...

Joyful young woman leaps over a log in a scenic mountainous forest setting, embodying outdoor adventure.
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